Target Market Research
The target audience for this
project are young drivers around the ages of 18-24 to help them become more
aware of road safety and those are the people I want the mini-game to appeal to.
Multiple road safety problems
are associated with quite a few younger drivers such as drink driving, speeding
and having plenty of objects to distract them from the road.
With mobiles being widely
accessible and having a higher usage compared to other devices, making the game
for a mobile device will allow for the message of road safety to reach a wider
demographic.
For young people in general,
what attracts them the most to road safety notices are ones that are colourful,
while also getting the message across with maybe a single questioning line.
Simple designs using shapes
with contrasting colours also prove effective.
Taking a sample of 100 young
drivers around the Kidderminster area, I showed them the mini-game ideas I had
and asked which situations have they not encountered the most and these were
the results:
Being a good passenger: 42%
Road Hazards: 1%
Designated Driver: 57%
As you can see from this
sample, the young drivers were least aware of having a designated driver for
having a drink out followed by being a good passenger in another person’s car
and they were most aware of being careful around road hazards.
With this information, I will
be basing my mini-game on designated drivers to help raise awareness of it to
more people.
No comments:
Post a Comment